Glow is the intensity of light as it plays with the surface, the voice of a memory or the rising of a desire. It is a summary of colours, the synthesis of a season. These concepts characterise the work of Piergiorgio Sorgetti who was invited by Portofino Dry Gin to offer his interpretation of the Italian Riviera. The photographer focuses on the sensations gathered on a typical summer day amidst the complicity of glances and gestures. Details are inspired by the idea of conviviality and freshness. Cliches lend a hand to rediscover the meaning of this season in our lifetime, and its connection to memory and heritage.